PRYSM launches four new shows during lockdown
PRYSM Group have launched four new trade shows in London and Las Vegas since going into lockdown, with further launches in Hong Kong and the USA to be announced imminently.
The new events are Smart Retail Technology and Retail Supply Chain & Logistics, which will both be co-located with PRYSM’s rapidly growing White Label World Expo at ExCeL in March 2021, and Las Vegas Convention Centre in May 2021. They will join PRYSM’s global division for Digital Retail Transformation which is set to expand with a raft of new events across Asia, USA and Europe in 2021.
White Label World Expo (shortlisted for EN’s Rising Star Award) debuted at ExCeL in November and the Las Vegas Convention Centre in February. Despite a postponement for its Frankfurt edition, the show has bucked general exhibition industry trends with stand sales increasing during the period of lockdown. It’s already become PRYSM’s highest revenue generating event and the organiser says ‘it will become one of the world’s largest exhibitions’.
The event is designed for the new generation of digital savvy retailers and e-tailers of all sizes to source white label goods from manufacturers, and make them unique with their own branding.
James Berryman, MD of International Future of Retail Division at PRYSM said: “The sector was enjoying rapid growth before Covid-19, but in recent weeks demand for products from online retailers has sky rocketed in every country, so the market we serve is enjoying a lockdown boom, and the next series of events are still well on track to enjoy 300-400% growth.”